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Welcome to my Research Projects!
This page features qualitative and quantitative research studies conducted during my academic career. Each project was built around a real organizational need — not a classroom exercise — and produced findings that directly influenced decisions, budget allocations, and strategic direction.
My research approach combines mixed methods: surveys and analytics for quantitative insight, and focus groups, usability studies, and contextual inquiry for the qualitative depth that numbers alone can't capture. I believe the most actionable research happens when both sides of the story are told.
Browse the projects below to see how I approach research from problem definition to stakeholder presentation.
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